Become a Certified Master of Wedding Photography with
Weddings 201 is the ONLY proven Mentorship & Certification Program that teaches you how to master your craft and transform your career.
It’s your personal roadmap to success, offering you groundbreaking advanced
'art-and-business-school in a box' education.
Not only that; you’ll also be part of a World-Class Mentorship Program with Rebecca Yale, who will guide you along EVERY step of the way!
WHAT ALUMNI ARE SAYING
I doubled my average booking price within just a few months.
Do not hesitate, this will change your career!"
Reagan Wright
A game changer for my business. I saw immediate results, booking weddings with bigger budgets and better planners!"
Emily Ganey
Mind BLOWN! I've had a 180-transformation on how I approach weddings, allowing me to walk into any job with confidence!"
Anna Peters
HI, I'M REBECCA!
I’ve seen so many photographers waste time and money endlessly chasing down their ideal clients, spending a fortune on marketing and PR, and all for the work they showcase being the reason their ideal client doesn’t want to work with them.
I’ve been there too!
It wasn’t until I had my big 'Aha' moment and realized this huge mistake so many of us make. We have to show what we want to shoot - you book what you show! And in order to do that, I had to create heart-stoppingly gorgeous images that appealed to my ideal client, which is what I’ve spent the last decade doing.
And now I want to help you do the same!
My goal is to empower you to feel like you’re the best wedding photographer in the entire world. Because if you don’t? Then fix it! It’s that simple.
With a degree from NYU in photography, art history, and semiotics (along with advanced courses at the International Center of Photography and dozens of books and podcasts on entrepreneurship, economics, business, and marketing), I've taken everything I've mastered to create an art-and-business-school-in-a-box masterclass for wedding photographers - and now it's open for enrollment, just for you!
IT'S TIME TO STOP CHASING DOWN YOUR IDEAL CLIENTS AND START ATTRACTING THEM!
Weddings 201 is a comprehensive masterclass mentorship program that teaches you everything you need to run a thriving wedding photography business in the luxury market.
The program is comprised of six modules that will become your definitive art-and-business school in a box, empowering you to make intentional decisions for your art and business.
The modules contain a mix of e-books and video lessons with actionable worksheets and shooting challenges. You will have lifetime access to all the course materials to return to time and time again.
Rebecca will be there to support you every step of the way throughout the six-month mentorship program with monthly group calls and unlimited access to Rebecca in the Weddings 201 Community Facebook Group.
Upon graduation from the Weddings 201 Mentorship Program, you will be invited to submit your business for accreditation and receive our certified graduate badge, which lets the world know you have been personally trained by Bride's Magazine and Harper's Bazaar Top Wedding Photographer, Rebecca Yale.
This badge will instantly show your potential clients and planner partners that you can confidently style and shoot their details, art direct your posing, manage a timeline, and truly deliver a luxurious experience.
"Having that extra mark of approval from someone so trusted and respected in the industry like Rebecca Yale, would absolutely give me extra assurance that my clients would be well taken care of."
Shannon Leahy Events, Named Top Planner by Brides and Harper's Bazaar
WHAT'S INCLUDED?
With Weddings 201, you’ll finally be able to:
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Attract and book your ideal clients
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Raise your rates and charge what you deserve (high 4-figures or even 5-figures)
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Work with clients who appreciate your talent and trust your creative intuition
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Fill your portfolio with work that showcases your artistic mastery
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Stand out from the crowd and create images worthy of top industry publications
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Follow a roadmap that makes deciding where to focus your time a no-brainer
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Be part of a program that keeps you inspired, accountable, challenged and motivated
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Receive personalized mentorship to overcome every business and mindset challenge
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Gain huge credibility and get a competitive advantage with full Program Certification
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Differentiate yourself from others and show your worth to planners
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And SO much more!
INTRODUCTION:
Goal Setting
An introduction to goal setting and creating a business plan, plus a worksheet to define your Ultimate Business Goals (which will become your guiding light, helping you make important business decisions for yourself):
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'Intro to Weddings 201' E-book
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'Ultimate Business Goals' Worksheet
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The Curation Challenge
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Plus $1000 of Premium Partner Discounts
MODULE 1:
The Art of Wedding Photography
Learn how to identify your artistic voice and master the building blocks of strong imagery (composition, perspective, color, tones, mood, posing and lighting), plus the foundations of photojournalism:
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600+ pg 'Art of Wedding Photography' E-book
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Worksheets for lighting, editing, etc
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Practice shooting challenges to hone skills
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Fully supported by monthly mentorship calls
MODULE 2:
Art-Directed Posing
Learn how to art-direct your clients through the power of prompting rather than traditional "posing" to create authentic, candid-feeling portraits that make your clients look and feel fantastic:
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2 Video Courses on Art-Directed Posing
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300 pg Companion E-book
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Posing worksheets
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Practice shooting challenges
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Fully supported by monthly mentorship calls
MODULE 3:
Systems for Success
Learn the necessary steps to set up your business for success, including contracts, suppliers, studio management systems, timelines, shot lists, and so much more!
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'Systems For Success' E-book
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Sample shot lists & timelines templates
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Pre and Post wedding workflow checklists
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Client and planner email templates
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Fully supported by monthly mentorship calls
MODULE 4:
Flat Lay Masterclass
Learn to master your flat lays with ease through the foundations of composition. Includes 5+ hours of video lessons featuring narrated live styling of 100+ flat lays from a bird's-eye-view so you see exactly what I see:
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4 Video courses: 10 Rules of Composition, Paper Goods, Bride & Groom Details, and Cohesion
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Companion workflow guide
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Training challenges and worksheets
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Flat lay practice digital file
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Fully supported by monthly mentorship calls
MODULE 5:
Shooting with an Editorial Edge
Learn how to get your work published and make any wedding look like a luxury wedding. Includes lessons on mastering your detail photography, plus the ins-and-outs of getting published that will send your submission acceptance rate skyrocketing with my workbook:
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450+ pg 'Shooting with an Editorial Edge' E-book
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"How to Get Published" workbook
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Successful submission case studies
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Shot lists for publications
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Fully supported by monthly mentorship calls
MODULE 6:
Creating a Business Plan
Learn how to create a detailed business plan, plus advanced strategies for pricing for profit, client acquisition (branding, marketing, and networking), and sales:
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'Creating a Business Plan' E-book
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'Raising Your Prices' Video Course
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Plug-&-play pricing calculator & profit projector
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Sales consultation template
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Business plan template
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Fully supported by monthly mentorship calls
THROUGHOUT THE ENTIRE PROGRAM:
Full Mentoring & Support
Weddings 201 is the ONLY proven 6-Month Mentorship & Certification Program that offers you the advanced 'art and business school in a box'.
As a 201 Student, you’ll be part of a Private World-Class Mentorship Program that guides you through everything EVERY step of the way!
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Access to a Private Mentorship Group where you'll get full support from Rebecca and the team at every step of growth.
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Indepth monthly Q&As with Rebecca - your chance to ask any questions and get professional guidance
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Full Certification and recognition of success upon completion of the Program
TAKE A LOOK INSIDE WEDDINGS 201...
"Why climb Everest alone when you can have the knowledge and assistance of an expert Sherpa by your side? You'll be guided on everything from the technical aspects of your artistic voice to growing your business. Get ready, because it's only up from here."
Shira Savada, former Real Weddings Editor at Martha Stewart Weddings
NOW OPEN FOR ENROLLMENT! (ENDS SEPT 19th)
Join Weddings 201 today and get INSTANT access to the entire 6-Month Mentorship & Certification Program full of guides, videos and more PLUS full support and Q&As!
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An introduction to goal setting with a worksheet to define your personal ultimate business goals.
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A 600+ page e-book on the art of wedding photography with advanced lessons on defining your artistic voice, artificial and natural lighting, composition, editing, storytelling, and so much more.
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A 2-hour video lesson on posing that teaches you how to art-direct, prompting rather than posing, plus a 300 + page reference guide.
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A 150+ page Wedding Workflow e-book that covers every step needed to run a luxury business.
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My advanced, four-part flat lay styling video series, including my narrated styling of over 100 flat lays.
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A 475+ page e-book on how to master your detail photos and get your weddings published.
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A 200+ page advanced business e-book that teaches you the exact tools I used to build my six-figure business, including my plug-and-play pricing calculator tool with my strategy for how and when to raise your prices, a blueprint for breaking into new markets and destination weddings, and all the branding, marketing, networking, and sales skills required to thrive in the luxury market.
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Access to a Private Mentorship Group plus monthly Q&A sessions where you'll get full support and guidance at every step of growth.
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Full Certification and recognition of success upon completion of the Program.
Get 6-month of Weddings 201 tuition for just $574/month, or $3150 advance payment:
MONEY BACK GUARANTEE
I’m so convinced you’ll see a massive ROI that I’m give all your money back if you don’t.
If you can prove you’ve implemented everything in Weddings 201 and show me your packages from the previous year and the new one, as well as your balance sheet that shows you weren’t able to raise your prices and re-coup your investment in 18 months time, I’ll refund you every penny. Guaranteed.
Rebecca literally gives you every answer to any question you ever had about wedding photography. Since taking this Masterclass, my knowledge and understanding of the industry has grown immensely - I have since been featured in Harper's Bazaar and Style Me Pretty."
Adriana Klas
It's difficult to describe just how much valuable content Rebecca has pulled back the curtain on here, delivering both immediate "aha" moments and concepts that you'll want to come back to time and time again. This is deep learning that allows you to reach the next level for your craft and business."
Anna Peters
WANT TO BECOME A CERTIFIED MASTER OF WEDDING PHOTOGRAPHY?
Weddings 201 is the ONLY proven Mentorship & Certification Program that teaches you how to master your craft and transform your career.
-
Access to a Private Mentorship Group where you'll get full support from me and the team at every step of growth
-
Indepth monthly Q&As with me - your chance to ask any questions and get professional guidance
-
Full Certification and recognition of success upon completion of the Program
"Rebecca Yale's certification badge signifies that a photographer's talent is well rounded and detail oriented, and I know they have the required tools to shoot luxury weddings."
Callista & Co., Brides Magazine Best Wedding Planner
WEDDINGS 201 STUDENT REVIEWS
It’s the most well-thought-out program I personally have ever taken - I can tell that my business has improved even more just over the last few weeks, even days. It's not "if" you should purchase, it's “when?”
Shannon DeWitt
Equivalent to a college course (but way more affordable), packed with an incredible amount of information and such in-depth knowledge it’s an investment worth every bit of time and money."
Beatrice Howell
READY TO TRANSFORM YOUR ENTIRE BUSINESS?